As much as I hate saying it: SEO is essential, when your business relies on your online customer base. You don’t have to own an e-commerce business in order to thrive on the Internet. But you sure need a loyal and supportive audience that will help you work your way to the top of your game.
How To Improve Your Raking Results?
Define what you’re doing. Simple as that. If you are selling t-shirt online, customize your web presence according to your business activities. If you own a cleaning business, make sure to do your research on what is the most frequently googled term when one is looking for someone to help them out tidy up their home. It’s the audience that consumes your products and services, so tailor your business presentation to that target group.
Don’t Put Out Something Without Thorough Testing
An app, a website, an e-book. Always do your testing first. Although the world of internet is extremely dynamic, there is always time for a proper testing. Make sure you log all of the little details along the way and check for those first each time you air a new version of your website, app or whatever you are doing.
Engage With Your Clients
There are not many business owners who are not taking the pledge of going online. Introducing yourself to the world will help you reach a wider crowd. That alone will increase the organic traffic to your store or representative office. Social media is mandatory. Your services might be tailored to high-net individuals who barely touch their Facebook accounts, but think about their presence on websites such as LinkedIn and Xing. Choosing the proper channel will help you reach most of your current or potential customers. Don’t be afraid to engage. People love a business that is able to directly speak to its audience, whether it’s online or not.
Always Ask For Feedback
Being criticized is not the best start of your day. So don’t think of it as a criticism, especially when you asked for it. Getting a real time customer feedback is essential if you have a fairly young business and underdeveloped services or a product. It’s honest, it’s direct and last, but not least – it’s free. Use it or lose it.
Don’t Be Afraid To Give Back
People love freebies. Whether that’s a small “How To” guide or an e-book, or maybe a simple report or infographic on something important to your audience – give it for free. Or not exactly for free, but in exchange for a name and an e-mail address, where you can send it. And eventually, send some more freebies, discount codes and release updates later.
Dealing with a bunch of social media channels, sales strategies, CRM systems and communication concepts might be scary, tiring and a whole lot of stress. Don’t be afraid to get out of your comfort zone, experiment and learn from your mistakes. Fear is your friend.